Facebook may be the king of social networks, but Google+ has one thing above the competition: Forced joining.

In a controversial move and suspected attempt to boost low usage rates, Google decided to add G+ accounts for people who are using any other Google products, whether they asked for it or not. This means that if you’re creating an account on Gmail or YouTube, you’re instantly set up with a Google+ profile. 

Why the push toward unification of users’ social profiles? It turns out that its part of Google+’s drive to dethrone Facebook from its’ social-networking dominance. Both social networks get the bulk of their revenue from online media buying and advertising. A big part of that business model relies on user information. The information about a Facebook or Google+ user’s online activity, their friends and their interests can be leveraged for targeted, conversion-oriented ads.  › Continue reading…