Tag: marketing budgets

Look at any website devoted to helping families cut their budget, and you’re sure to hear about the amount of money you probably spend on your pricy non-fat no-foam lattes in a month.

What you’re not likely to hear is how much money the average family spends on entertainment every month – and it turns out that number may be significantly more.

New data shows that by adding together cable television, Internet, video games, cell phones and other sources of entertainment and communications, the average family may be spending as much on entertainment as it does on gasoline. That’s a shocking figure considering both the high price of gasoline and the purported low cost of entertainment.

One of the problems is that families don’t view their entertainment as a single bill. They’re more likely to see only the few dollars they spent this week on a few songs purchased on iTunes, the $30 game subscription, the $40 internet bill and so on. They don’t add them together into a single entertainment budget, which, on average, often surpasses $175 a month.

Ironically, many families believe they are saving money by investing in home entertainment rather than going out to see a movie at the theater. It may actually cost less to watch TV at home than go to the movies every night, but it doesn’t mean that the average family can afford the cost of “less” entertainment.

Tags:
Marketing budgets are being slashed across the board, and it’s no secret that some exciting new innovations are going to have to wait until companies are doing a little better financially.
A recent study looked into the spending plans of direct and database marketers to figure out how the economy is going to affect their spending – and how it shouldn’t.
The biggest shift is that marketers are looking toward more direct targeting in marketing as opposed to mass routes. The Internet plays a huge role as marketers strive to make deeper and more lasting connections with their consumers, and they’ll also be working hard on analytics for their consumers, trying to figure out how they tick.
It’s working…
All in all, the personal approach may be a very good move for marketing in general, from both a financial and an effectiveness perspective.
Many social media strategies are getting a far better return on investment than more conventional approaches, which means that not only do marketers have the opportunity to work on a smaller budget – they actually might accomplish more by doing so.
Ultimately, marketers are looking for ways to improve the value and effectiveness of their products and services as well as ways to communicate those improvements to customers. That shift is good for the marketing budget, good for sales, and finally, good for the consumer. Strange how a down economy can bring out the win-win solutions.

Smart Marketing for drtvMarketing budgets are being slashed across the board, and it’s no secret that some exciting new innovations are going to have to wait until companies are doing a little better financially.

A recent study looked into the spending plans of direct and database marketers to figure out how the economy is going to affect their spending – and how it shouldn’t.

The biggest shift is that marketers are looking toward more direct targeting in marketing as opposed to mass routes. The Internet plays a huge role as marketers strive to make deeper and more lasting connections with their consumers, and they’ll also be working hard on analytics for their consumers, trying to figure out how they tick.

It’s working…
All in all, the personal approach may be a very good move for marketing in general, from both a financial and an effectiveness perspective.

Many social media strategies are getting a far better return on investment than more conventional approaches, which means that not only do marketers have the opportunity to work on a smaller budget – they actually might accomplish more by doing so.

Ultimately, marketers are looking for ways to improve the value and effectiveness of their products and services as well as ways to communicate those improvements to customers. That shift is good for the marketing budget, good for sales, and finally, good for the consumer. Strange how a down economy can bring out the win-win solutions.

Tags: ,
Back to top